RESUME

RESUME

AMANDA WILLIAMS

Digital Artist & Designer / Content Strategist / Certified Brand Manager

Storyteller, artist, and content strategist, equipped with a decades-long track record of driving revenue through exceptional management of brands, marketing campaigns, and digital experiences. Forward-thinking innovator with a passion for harnessing new technology, including generative AI, to create unified, consistent, and appealing visual content which aligns perfectly with diverse and ambitious client requirements. 

Highly regarded for orchestrating complex, high-impact projects in fast-moving, results-oriented environments. Offering a full spectrum of data analysis and market research skills, as well as the creativity and flexibility needed to fully apply insights to operations and messaging. Team player and adroit communicator with exceptional emotional intelligence, a robust background in journalism, and a talent for cultivating durable client relationships.

CORE COMPETENCIES

CAMPAIGN MANAGEMENT

CHANGE MANAGEMENT

Client Relationship Management

CONTENT STRATEGY

CREATIVE DEVELOPMENT

CAMPAIGN MANAGEMENT ✣ CHANGE MANAGEMENT ✣ Client Relationship Management ✣ CONTENT STRATEGY ✣ CREATIVE DEVELOPMENT ✣

DIGITAL MARKETING

GENERATIVE AI

MARKETING ANALYTICS

Market Research and Customer Behavior

PROGRAM MANAGEMENT

DIGITAL MARKETING ✣ GENERATIVE AI ✣ MARKETING ANALYTICS ✣ Market Research and Customer Behavior ✣ PROGRAM MANAGEMENT ✣

PROJECT MANAGEMENT

SEO

SOCIAL MEDIA Management

Visual Design and Brand Identity

WEB DESIGN

PROJECT MANAGEMENT ✣ SEO ✣ SOCIAL MEDIA Management ✣ Visual Design and Brand Identity ✣ WEB DESIGN ✣

EXPERIENCE

It was at my first job out of college, Simon & Schuster, that I first learned what a freelancer was. Almost immediately, I decided to treat New York City like the playground it so enjoys being and explore as much as possible.

My freelance career has been a non-linear journey driven by curiosity. I’ve built a diverse skill set that allows me to seamlessly transition across industries and domains. I’m adaptable, thrive in ever-changing environments, and seek out interdisciplinary collaborations.

For more insight into my background or what I do at design—ish studio, read my
ilovecreatives profile. You can also view my CV here.

⊚ design—ish studio [2021—present] Founder & Designer
⊝ Apple [2022—2023] Program Manager, Store Operations, Product & Services
⊝ L'Oréal Paris [2021] PR Consultant, Influencer Partnerships & Social Listening
⊝ The Esteé Lauder Companies [2018—2021] Program Manager, Global Creative Operations, MAC Cosmetics
⊝ Global Brands Group [2016—2018] Marketing Brand Manager
⊝ Coach [2015—2016] International Marketing Manager
⊝ Kate Ryan Inc. [2013—2015] Digital Asset Manager
⊝ Writers House [2011—2013] Literary Assistant
⊝ Simon & Schuster [2010—2011] Associate: Editorial | Subsidiary Rights | Marketing

Education

Bachelor of Arts (B.A.) in Journalism, English, and French & Francophone Studies
The Pennsylvania State University, State College, PA

Training & certifications

  • Video Creator Course, ilovecreatives inc. (est. June 2024)
  • Graphic Design, ilovecreatives inc. (issued March 2023)
  • Brand Management, London Business School (issued December 2021)
  • Digital Marketing, HubSpot (issued November 2021)
  • Fundamentals of UX Design, Google (issued October 2021)
  • SEO Mastery, LinkedIn (issued November 2021)

References