RESUME
RESUME
AMANDA WILLIAMS
Digital Artist & Designer / Content Strategist / Certified Brand Manager
Storyteller, artist, and content strategist, equipped with a decades-long track record of driving revenue through exceptional management of brands, marketing campaigns, and digital experiences. Forward-thinking innovator with a passion for harnessing new technology, including generative AI, to create unified, consistent, and appealing visual content which aligns perfectly with diverse and ambitious client requirements.
Highly regarded for orchestrating complex, high-impact projects in fast-moving, results-oriented environments. Offering a full spectrum of data analysis and market research skills, as well as the creativity and flexibility needed to fully apply insights to operations and messaging. Team player and adroit communicator with exceptional emotional intelligence, a robust background in journalism, and a talent for cultivating durable client relationships.
CORE COMPETENCIES
CAMPAIGN MANAGEMENT
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CHANGE MANAGEMENT
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Client Relationship Management
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CONTENT STRATEGY
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CREATIVE DEVELOPMENT
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CAMPAIGN MANAGEMENT ✣ CHANGE MANAGEMENT ✣ Client Relationship Management ✣ CONTENT STRATEGY ✣ CREATIVE DEVELOPMENT ✣
DIGITAL MARKETING
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GENERATIVE AI
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MARKETING ANALYTICS
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Market Research and Customer Behavior
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PROGRAM MANAGEMENT
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DIGITAL MARKETING ✣ GENERATIVE AI ✣ MARKETING ANALYTICS ✣ Market Research and Customer Behavior ✣ PROGRAM MANAGEMENT ✣
PROJECT MANAGEMENT
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SEO
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SOCIAL MEDIA Management
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Visual Design and Brand Identity
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WEB DESIGN
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PROJECT MANAGEMENT ✣ SEO ✣ SOCIAL MEDIA Management ✣ Visual Design and Brand Identity ✣ WEB DESIGN ✣
EXPERIENCE
It was at my first job out of college, Simon & Schuster, that I first learned what a freelancer was. Almost immediately, I decided to treat New York City like the playground it so enjoys being and explore as much as possible.
My freelance career has been a non-linear journey driven by curiosity. I’ve built a diverse skill set that allows me to seamlessly transition across industries and domains. I’m adaptable, thrive in ever-changing environments, and seek out interdisciplinary collaborations.
For more insight into my background or what I do at design—ish studio, read my ilovecreatives profile. You can also view my CV here.
⊚ design—ish studio [2021—present] Founder & Designer
⊝ Apple [2022—2023] Program Manager, Store Operations, Product & Services
⊝ L'Oréal Paris [2021] PR Consultant, Influencer Partnerships & Social Listening
⊝ The Esteé Lauder Companies [2018—2021] Program Manager, Global Creative Operations, MAC Cosmetics
⊝ Global Brands Group [2016—2018] Marketing Brand Manager
⊝ Coach [2015—2016] International Marketing Manager
⊝ Kate Ryan Inc. [2013—2015] Digital Asset Manager
⊝ Writers House [2011—2013] Literary Assistant
⊝ Simon & Schuster [2010—2011] Associate: Editorial | Subsidiary Rights | Marketing
Education
Bachelor of Arts (B.A.) in Journalism, English, and French & Francophone Studies
The Pennsylvania State University, State College, PA
Training & certifications
Video Creator Course, ilovecreatives inc. (est. June 2024)
Graphic Design, ilovecreatives inc. (issued March 2023)
Brand Management, London Business School (issued December 2021)
Digital Marketing, HubSpot (issued November 2021)
Fundamentals of UX Design, Google (issued October 2021)
SEO Mastery, LinkedIn (issued November 2021)
References
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"Amanda is supremely articulate, detail-oriented, and always open and interested in hearing outside perspectives, even when not aligned. She’s a relatable and trustworthy work partner who has profound understanding of team dynamics and values personal connections that are honest and transparent. In terms of design and marketing, she’s a wiz at end-to-end planning and ensures that every detail is accounted for and perfected in execution and experience. She’s consistently adaptable, and ready to brainstorm and craft ideas around things that may be new or unknown. Ever helpful and will always provide good direction, direct feedback, resourceful suggestions and can work through scenarios to determine how best to approach."
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"Amanda approaches everything she does with immense passion. She has a strong work ethic and puts her best foot forward in everything that she does. She values her relationships intensely, both personal and professional, and recognizes that relationships must be nurtured in order to grow. Amanda is a very detailed-oriented person who possesses great follow through. She is the person who will not overlook small details in a project. She is always present in her interactions, so whatever project that she works on has her complete attention. Fundamentally, Amanda possesses an "it" factor that is not easily defined but is clearly represented in her personal style, her creativity and by the people and situations that she attracts. She is constantly working to evolve and get better, and her energy and quick wit make her stand out in whatever room she enters."
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“What makes Amanda shine is her outgoing personality and ability to light up a room. She is genuinely fun to be around, and that kind of energy makes any work situation better. It evokes trust and that any situation thrown her way will be handled with the upmost professionalism. She is passionate for all things beautiful, has a great eye and her taste level is impeccable. If she's organizing something, you know it will be a top tier event and carefully curated to the needs of the client. Above all, she exemplifies her closely held values, including but not limited to integrity, honesty, work-life balance and a cultivating positive atmosphere.”
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“I was fortunate enough to work with Amanda at Global Brands Group for just over a year. At that time, I served as Marketing Manager for Aquatalia and she was my project manager laisse with the creative marketing department - also known as my right arm! I found Amanda to be smart, detail oriented, extremely organized, a go-getter and an out-of-the-box thinker. She would never present a problem without a solution, or two, and always pushed for the best results. Amanda was able to seamlessly navigate and streamline strong personalities in various departments to meet deadlines, which always impressed me. Beyond her professionalism, she is a kind, warm and compassionate person. I am happy to recommend Amanda for any position she chooses to go after; any employer would be lucky to have her on their team.”
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“I worked with Amanda Williams for several years at Global Brands Group and have witnessed firsthand her commitment and professionalism. She dedicates herself to every task no matter how extensive her involvement. I had the pleasure of working with Amanda on a product research project that touched all levels of management and divisions within the company. Having Amanda on my team was like having an extra limb – always anticipating my needs and getting things done. She was such an asset, showing great initiative and making the process smooth and enjoyable. On top of her strong work ethic, marketing expertise, and dependability, Amanda is personable and a joy to be around. I highly recommend Amanda, and any team is lucky to have her.”
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I was fortunate enough to work with Amanda at Global Brands Group for just over a year. At that time, I served as Marketing Manager for Aquatalia and she was my project manager laisse with the creative marketing department - also known as my right arm! I found Amanda to be smart, detail oriented, extremely organized, a go-getter and an out-of-the-box thinker. She would never present a problem without a solution, or two, and always pushed for the best results. Amanda was able to seamlessly navigate and streamline strong personalities in various departments to meet deadlines, which always impressed me. Beyond her professionalism, she is a kind, warm and compassionate person. I am happy to recommend Amanda for any position she chooses to go after; any employer would be lucky to have her on their team.